The importance of SEO - every small business owner must know

Back in the 90s Google appeared in our lives, it is true that it was not the first web page search engine, read the now-defunct Altavista, but the one that achieved great popularity and therefore allowed the boom of web pages.

Attract traffic and earn money 
At this point the companies realized that appearing on the first pages of results was a reason to attract traffic and therefore a way to earn money. That is, the owners of the websites began to think about what to do to appear in the top positions of the search engines. Gentlemen, SEO is born.

SEO is the set of techniques that can be implemented on a web page so that the search engine considers it relevant and consequently positions it better in the results of a search.

Differentiate from SEM (“Search Engine Marketing”) which are the results sponsored by search engines such as Google, where the person who offers the most for a search term appears first on the results page.

Why do SEO?

A recent study by Chitika stated that the websites that appear on the first page of results in the Google search engine receive 91.5%, 4.8% for the second page, 1.1% for the third and 1 , 2% between the fourth and tenth page.

To this, just looking at the first page, the first result generates 18 times more clicks than the tenth according to a study by Slingshot SEO. More than 80% of users use search engines to find products and the information they need. The largest search engine is Google and it is serving more than a billion daily queries.

According to a latest report by Nielsen, more than 74% of users use search engines before making a purchase and the percentage of users using search engines increases every day.

So if you have a website and you want to be visited beyond your friends and family, you have to bet on SEO (and other online marketing strategies, but maybe another day).

Related: https://offerhubonline.com/blog-commenting-for-seo-backlinks/

Okay, I buy it, but how should SEO work?

There are many factors by which browsers position a page, but the basic factors for web positioning are:

Popularity: or authority, which is basically based on the user experience, the more content is shared or the more inbound links a website has, the more relevant it will be considered.

Relevance: It is the relationship that a certain page has with a search performed, not only the number of times that the word searched, but also that the page is well optimized for the search engine, that the content is original or that it has a loading time low.

Broadly speaking, the tasks to be performed are:

• Be aware of our online presence and search engine results.
• Analyze keyword data and trends, track traffic and links to each content to make it fresh and engaging.
• Work with the web development so that each page is optimized for search engines.
• Get links from popular pages without relying on link purchases.
• Avoid Black Hat SEO! that is, trying to better position with "unethical" techniques.

Keep in mind that SEO has to be accompanied with other business promotional strategies.


About the author: qbseoservice (Qayum Bashar), a blogger & seo exert. Regular Contributor at offer hub online. Check his seo service gig at fiverr.com